Emirates Airlines - Headline Sponsor

"One of the roles of Emirates Airline, from its start up, has been to promote Dubai as a touristic and commercial destination. We believe the Emirates Airline International Festival of Literature will help to strengthen and enhance the literary scene in Dubai as well as attracting international visitors to attend the festival."

"The multi-cultural EAIFL will bring a unique and exciting vibrancy into the Middle East and will quickly take its place amongst the major literary events in a global network of activities attracting authors and their readers worldwide."  

"Emirates is sponsoring EAIFL as part of our ongoing campaign to raise awareness of the brand. We are involved in sponsoring a number of sporting events such as football, cricket and golf, so it appealed to us to reach out to a cultural target audience."

Mike Simon
Senior Vice President, Emirates Corporate Communications

Magrudy's - Official Bookshop

"Magrudy's is proud to be the official bookshop for EAIFL. Founded in 1975, Magrudy’s has literally grown with Dubai over the last three decades and is part of everyday life for many UAE nationals and residents. It is an honour to be involved in EAIFL, which we see as a central part of establishing a strong literary scene in the UAE. Our aim in EAIFL is to enhance literary knowledge by providing a stimulating environment for all who attend, whether visitors or residents."

"We have used our experience as leaders in the Dubai book market to invite an exciting and relevant lineup of premier authors, and to organise with our partners the various fringe events taking place around the city. We will also be hosting book signings and stocking exclusive EAIFL-related titles."

Isobel Abulhoul,
Director, Magrudy's