In response to demand from visitors to EAIFL 2009, the 2010 programme will showcase even more children’s authors and writers for young adults. The line-up of children’s authors will include Caroline Lawrence, best known for ‘’The Roman Mysteries’’ series of historical novels for children and Michelle Paver, author of the very popular ‘’Chronicles of Ancient Darkness’’ series. Young children will be delighted to hear that the Sunday Times bestselling children’s author Gervase Phinn as well as Ian Whybrow, author of ‘’Harry and the Bucketful of Dinosaurs’’ series will be in attendance. 

EAIFL 2010 has secured some of biggest names in the young adults genre including the best-selling author Conn Iggulden and Darren Shan, author of the vampire series ‘’Saga’’ and  the demon series "The Demonata’’.  Adult fiction writer Mark Billingham also writes novels for young adults under the pseudonym of Will Peterson and he will be on hand to talk about his popular trilogy of paranormal thrillers for older children. 

Maurice Flanagan, Executive Vice Chairman, Emirates Airline and Group, said: "Continuing on the tremendous success of last year's inaugural festival, Emirates is proud to continue its sponsorship of this pioneering event. Emirates is a dedicated supporter of the arts and culture, both locally and internationally. Through EAIFL, we work to continue to support literature and the growth of this creative industry. As a multi-award winning airline, we value creativity and innovation and recognise this in masters of the written word." 

A number of popular authors from EAIFL 2009 will be returning to Dubai for EAIFL 2010. On the English language side these include author and broadcaster Kate Adie, author and translator Denys Johnson Davies and biographer Alexander Maitland.  Returning Arabic authors include Iraqi poet Fadhil al-Azzawi, Emirati poet and film-director Nujoom al Ghanem, Emirati writer Mohamed Al Murr and Iraqi author Samuel Shimon.

There will be an increased emphasis on education and learning at EAIFL 2010. Last year’s creative writing workshops will be back by popular demand alongside new subject areas such as drama and translation.